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Top Ten Tips for designing a compelling B2B content strategy

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The Magic Behind Discovery

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Brands with purpose will win!

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Cannes Lions Festival – Datamagination

As ever, the Cannes Lions International Festival of Creativity was a marathon of ideas and insights. Now into its 61st year, this action packed festival, set along the French Riviera, attracted over 12,000 people from 94 countries. There was no shortage of data or points-of-view. Liberty & Co. took a few steps back to distill for [...]

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L&Co. Cannes Insiders Guide

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L&Co talks with Storyteller Garfield Lindsay Miller

L&Co. TALKs this week with talented storyteller Garfield Lindsay Miller. We met the California born filmmaker and writer at the Banff World Media Festival and were immediately drawn to Miller’s perfect blend of charm, wit and humble nature. Storytelling is his currency. Garfield’s career journey is just as fascinating as the stories he creates from [...]

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Content Marketing Fuels Meaning for Brands

“Humans have been storytelling for 100,000 around the campfire, the media is now our campfire.” – Gloria Steinman  Every marketer knows the importance of a compelling brand story. For B2B marketing, compelling content is just as important and relevant when engaging audiences. At the end of the day, people buy from people. Storytelling is what entertains, delights, [...]

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Contact Photography Festival

Scotiabank Contact Photography festival has arrived and showcases the work of some of the most talented emerging photographers, alongside that of established professionals. The best experience of this festival is gallery hopping from one exhibit to the next.  It’s a worthwhile experience and doesn’t require art aficionado speech. Art is open for interpretation. You can almost [...]

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Chicago Ideas Week – A hotbed for creativity + inspiring change

Chicago Ideas Week provoked more unexpected conversations than any other event experience – truly a hotbed for creativity. Not only were technology companies leading the conversation, but scientist, philanthropists and foodies galvanized to talk about fostering creativity to inspire a richer culture & community.  Legendary speakers elevated the conversation from chef Cat Cora, Grammy-winning musician  T [...]

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Gamification: The Future of Work Is Play

“Play will be to the 21st century what work was to the industrial age – our dominant way of knowing, doing and creating value – Pat Kane.  The new world of workplace culture + productivity is blend between work & play. If you think that ‘gamers’ are unproductive, think again. An estimated one billion people [...]

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